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How Do We Make Choices? - A self-help post and reality check on making choices.


Greetings to all. Making choices is part of our daily lives. Some choices are autonomic. For example, our brain makes millions of choices daily without conscious thought. The brain is an amazing organ that medical science is still learning a great deal about. However, there are many other types of choices. Choices that require us to think about. This is where it gets complicated. Choices are integral parts of our daily lives, influencing our thoughts, beliefs, actions, and overall decision-making process. The ability to make choices is fundamental to human existence. They shape our perceptions of the world and guide our responses to different situations. Understanding the various types of choices can provide valuable insights into how we navigate through life's complexities and make effective decisions.


However, when we need to make a choice, we do not consider the specific type of choice. Understanding the different kinds of choices is valuable information.

Rational Choices:

Rational choices are based on careful deliberation, analysis, and consideration of available options. When making rational choices, individuals weigh the costs and benefits of each option, assess potential risks, and aim to maximize their satisfaction. Rational decision-making is often associated with logical reasoning, critical thinking, and a systematic evaluation of consequences. These types of choices do not usually involve an emotional component. An excellent example of this might be that your car has to be repaired, and the cost to fix it is not worth it. Yes, you would like to buy that $80,000 Lexus you see advertised on TV. However, rationally, you know you cannot afford it. Therefore, you look at vehicles that fit your budget.

Emotion-Driven Choices:

These are more complex choices because they go beyond rational thinking. Emotions play a significant role in decision-making, often influencing our preferences, biases, and actions. Emotion-driven choices are guided by our feelings, desires, fears, and past experiences, leading us to make decisions that are based on intuitive responses rather than rational analysis. While emotional choices can add depth and richness to our lives, they may also lead to impulsive or irrational decision-making. A good rule of thumb to follow when emotional choices need to be made is to place your emotions aside and look at your choices rationally. Once you have made a rational choice, you can input your emotions back into the equation and figure out the correct choice. This is easier said than done, and it takes time to master this process.

Ethical Choices:

Ethical choices are made considering moral values, principles, and beliefs. When faced with ethical dilemmas, individuals must weigh the consequences of their actions on others, uphold integrity and fairness, and act in accordance with their ethical standards. Ethical decision-making requires a deep understanding of right and wrong, empathy for others, and a commitment to morally responsible behavior. Often, these choices are not based on one's selfishness but on what is best for all. This requires an individual with a true sense of values, morals, and right from wrong.

Strategic Choices:

Strategic choices involve planning, goal-setting, and foresight to achieve long-term objectives or outcomes. When making strategic choices, individuals assess their current position, analyze potential risks and opportunities, and develop a roadmap to reach their desired goals. Strategic decision-making requires a proactive mindset, resourcefulness, and adapting to changing circumstances. These could involve planning your financial future, business decisions, and more. They are choices of proper strategies.

Intuitive Choices:

Intuitive choices are made instinctively, based on gut feelings, intuition, and subconscious information processing. Intuitive decision-making relies on pattern recognition, intuition, and implicit knowledge, allowing individuals to make quick and spontaneous choices in complex or uncertain situations. While intuitive choices can be effective in certain contexts, they may also be prone to biases, errors, and misjudgments. These choices are also based on previous choices made and evaluating their success. However, without a reference to refer to, these choices require research and deep evaluation.


The brain is at the core of decision-making, the intricate organ responsible for processing information, evaluating options, and making judgments. Neuroscientists have identified several critical areas of the brain involved in decision-making, such as the prefrontal cortex, which plays a crucial role in reasoning and executive functions. When faced with a decision, the brain engages in a complex interplay of neural pathways, neurotransmitters, and cognitive processes to weigh options, assess risks, and ultimately make a choice.

Decision-making is a complex cognitive process that influences every aspect of our lives. From choosing what to have for breakfast to making important career decisions, our choices shape our experiences and outcomes. But have you ever wondered how we make these decisions? What factors come into play when we weigh our options and come to a conclusion? Let's look at a few.

The Role of Cognitive Processes

Decision-making involves a series of cognitive processes that occur in our brains. These processes include perception, reasoning, memory, and evaluation. When faced with a decision, our brains automatically analyze the information available and generate potential outcomes for each choice. These mental simulations help us anticipate the consequences of our decisions and guide our selection process. We must remember that in almost every case of decision-making, there is a solution. The issues arise when, as much as we know and have figured out the solution, we don't like it. This is where it becomes complicated. Choosing the correct choice is usually not the problematic part. Following through with it is where the problem develops. For example, things such as addictive habits like smoking, drinking, etc. It's not hard to conclude that we need to stop these addictive things that can be bad for us. However, we may not want to or may not have the willpower to follow through.

Emotions and Intuition

While rationality plays a significant role in decision-making, emotions and intuition influence our choices. Emotional responses can color our perceptions and preferences, leading us to favor certain options over others. Intuition, on the other hand, relies on gut feelings and instincts to guide our decisions. These subconscious processes can sometimes lead to quick and instinctive choices that may not align with logical reasoning. As discussed earlier, emotions must be removed from the equation, and the problem should be looked at rationally first. This helps in controlling how our emotions affect our choices. That is not to say that your emotions regarding the issue are unimportant. They are. However, to avoid letting our emotions guide us, we must remove them. Once we have made what we believe is the correct choice, then emotions can be introduced into the equation, and we can better see how these emotions are affecting our choices.


Human decision-making is also prone to bias, which can skew our judgments and lead to suboptimal choices. Cognitive biases, such as confirmation and anchoring biases, distort our perceptions and affect how we evaluate information. Heuristics, or mental shortcuts, help us make decisions quickly but can sometimes result in errors or oversights. Recognizing these biases and heuristics is crucial in making more informed and rational choices. These traits can be dangerous because we make quick decisions without thinking them through. Every choice or decision we make comes with consequences. Biases can be political, racial, ethnic, or more. NO ONE IS BORN BIEASED. Bias is a learned behavior through upbringing, friends, learning in school, late-night and daytime talk show hosts, and now more than ever, the news media. Decades ago, the news was reported fairly and equally, leaving people to make their own choices. In today's society, the news media is very biased, leaving people not to trust what they hear or read.

Social and Environmental Influences

Our choices are not made in isolation but are often shaped by social and environmental factors. Peer pressure, cultural norms, and societal expectations can influence our decisions, sometimes leading us to conform to external influences rather than following our own preferences. Additionally, environmental cues and contextual factors can impact our choices, highlighting the importance of considering our surroundings.

Decision-Making Strategies

To improve our decision-making skills, we must employ effective strategies to help us navigate complex choices. Some common decision-making strategies include weighing pros and cons, setting priorities, seeking diverse perspectives, and considering long-term consequences. By adopting a systematic approach to decision-making and utilizing these strategies, we can enhance our ability to make informed and sound choices.


As I stated, we are faced with choices on a daily basis. Some are more important than others. This year is a presidential election year. A year that, for the first time in our country's history, we get to compare what a previous President has accomplished to our current President. Many view this as a difficult choice. Frankly, I do not see it that way. The saying, "Are you better off today than you were four years ago," is a true statement and an easy comparison. Are prices higher? Are you financially struggling more? Has life become more difficult? Is the world safer? Is crime higher? These things have factual data that cannot be ignored.

When we vote for any public official, it is not whether we like their smile. We don't have to sleep next to them, have dinner and breakfast with them, or socialize with them. Our choice is and should be who can do a better job. Who will do the will of the people? I can not and will not tell you who to vote for. That is your choice. However, make your choice based on the data and the facts. Do you want more of the same or a safer world and a better economy? It doesn't take a rocket scientist to see how the world has changed over the past three-and-a-half years. I do not believe these changes have been for the betterment of our citizens, nor do I think if this present administration stays in office, things will get better. How much worse can we tolerate and live with?

In this writer's opinion, the choice is clear. We must remember that no one is perfect, and no one will make the right choices 100% of the time. However, the larger picture applies here because that is what will mold our future and future generations. Each day, our country becomes more dependent on outside sources for things we have right under our fingertips. Each day, more people are crossing our borders unvetted than we, as taxpayers, are paying for. It is costing the taxpayers of this country billions of dollars to support these people. Our children are taken out of their schools to provide housing. This is a national security crisis since we do not know who we are letting into our country.

I have often stated I support people coming into our country. However, it must be done legally and controlled. For decades, we have had immigrants enter our country properly and become productive citizens and hard-working taxpayers. They have earned the right to be here. The way this is being done now is a threat to every citizen of this country. The crime rates with regard to illegal immigrants support that. So ask yourself. What do you want when you vote this November? This year will be, without a doubt, a turning point for our great nation.

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Please feel free to leave comments, or if you have a topic you would like me to discuss, you can email me at Thank you.

Be safe, stay well, and focus on being happy. And remember to always:

Live with an open mind,

Live with an open heart,

Live your best life. 

Best Regards,

Caesar Rondina



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